Fixing the fish chain from lake to plate
Samaking is building Africa's most efficient fish supply network—sourcing directly from fishermen and fish farmers to increase their incomes, and supplying cold-chain-assured fish to communities.
Our mission: make fish the #1 protein on African plates
The Problem
Although fish is the most climate-friendly & affordable source of animal protein, it is not widely available in Kenya, with significant barriers to growth for SME farms & retailers.
Lack of Food Grade SOPs
No standardized operating procedures for quality and safety
Limited Cold Chain
Broken refrigeration infrastructure across distribution
Unreliable Market Linkages
Farmers struggle to reach consistent buyers
Broken Consumer Experience
Inconsistent quality and difficult access for end consumers
Our Solution
Samaking is revolutionizing the aquaculture sector through tight partnerships with groups of fish farms and a scalable, franchisable chain of retail shops.
Support & Compliance
We help farmers and fisherfolk set up SOPs and cold chain infrastructure to meet international quality standards.
Reliable Offtake
Guaranteed market access for farmers with fair pricing and consistent demand through our growing network.
Nationwide Retail Brand
Building a trustworthy retail presence across Kenya that consumers know and rely on for fresh, quality fish.
Cold Chain Logistics
End-to-end temperature-controlled distribution ensuring fish reaches consumers in peak condition.
Our Impact
Fish Farmers Supported
Sustainable Sourcing
Monthly Deliveries
Income Increase for Farmers
What People Say
Hear from our customers, partners, and farmers
"Value for money! Their fish is delicious and affordable. It is also hygienically packaged while the delivery service is pretty reliable"
Rachel Muinde
Retail Customer
"I have been buying fish from them for last 1 year, the fish are always fresh and I love the customer service."
Joan Ndunge
Retail Customer
"Excellent market for fresh tilapia in Nairobi. Easy online ordering and delivery service. Very pleased."
David Cole
Retail Customer
"Samaking has transformed how we source fresh fish for our restaurant—reliable, high-quality, and always fresh!"
Hotel Partner
Business Partner
"We no longer struggle with market access. Samaking ensures fair prices and consistent demand for our fish."
Fish Farmer
Lake Victoria
"Delivery was fast and efficient. Customer service was excellent. I love their fish, it was delicious."
Sally Wamae
Retail Customer
Our Segments
For Consumers
Enjoy fresh, premium fish delivered to your home, with convenient store locations and a simple online ordering process that makes shopping seamless.
For Businesses (B2B)
Partner with us for reliable wholesale supply, cold-chain logistics, and tailored solutions that serve hotels, supermarkets, and export operations at scale.
Sustainability & Impact
We reduce food waste through efficient processing, promote sustainable fish consumption and support eco-friendly practices for African communities.
Building Sustainable Fish Farming Communities
At Samaking, we believe that transforming Africa's fish value chain requires more than just logistics. We're building communities where fish farmers thrive, consumers access nutritious protein, and the environment benefits from sustainable practices.
Every transaction supports a fisherman's family, ensures fresh fish on African tables, and strengthens our commitment to food security and climate-friendly protein production.
Direct partnerships with over 50 fish farming communities
Investment in cold-chain infrastructure across Kenya
Training programs for farmers on sustainable aquaculture
Fair pricing that increases farmer incomes by 30%+
Quality assurance from catch to delivery
Join the Fish Revolution
Whether you're a consumer, business partner, or farmer, there's a place for you in Samaking's mission to transform Africa's protein future.